A company will have a good thing going for it if its website has ample amounts of high-quality content to showcase its product or service, but a more structured effort can allow the content to be better shared among users. Writing for Entrepreneur.com, Pratik Dholakiya said that an upward trend in the use of digital […]

All it takes is a single marketing mistake to bring the down the reputation of your business—the one you’ve worked very hard to establish. Due to the ever-increasing competition in the market, some business owners rush their advertising campaigns without looking at the entire picture. In a world where inappropriate advertising can easily irk consumers […]

As a buy-and-sell businessman managing his enterprise online, Boston Globe writer Scott Kirsner certainly knows a thing or two about the importance of online reviews to his bottom line. In his article, he writes: As an eBay buyer and seller, I have 100 percent positive feedback. On Airbnb, the home and apartment rental website, I’ve […]

There are times when rapidly-unfolding events can provide openings for new ways to market a product or service. In her October 28, 2014 article for Business 2 Community, writer Nicole Jenet says:

Content is what drives people to give you a second look when you have something they need. In a September 23, 2014 article for Business 2 Community, writer Jessica Lawler says:

In the battle for search optimization success, nothing makes quite as big an impact as meaningful content. However, in the race to produce high-quality body content, some marketers are forgetting the importance of headlines, as a recent article on Search Engine Watch succinctly put it: