Most people think of cute animals when they hear the words “Penguin” and “Panda” but for many search engine optimization service providers, these two words are to be feared. Google’s Penguin and…

It’s undeniable that pet owners love their furry, scaly, and feathered little friends. However, when your prospective clients’ pets have been injured, aren’t feeling well, or need to undergo their wellness exams, how will you get your prospects to choose your office over the competition?

A significant percentage of chiropractic patients are using online resources to locate and evaluate various chiropractors in their area. In a recent survey, chiropractic patients who’d recently visited a chiropractor were asked about the methods they’d used to find and/or evaluate their chiropractor. Fifty-five percent of respondents said they used online resources to find and/or […]

Businesses that want to succeed in the digital age need to develop a strong online presence and dynamic digital marketing strategies. This rule of thumb applies to many industries, including accounting.

Before the widespread introduction of digital technology, most cosmetic surgeons’ marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, cosmetic surgeons need to stay connected to the Internet and harness the power of online marketing to […]

Imagine this: Your restaurant offers great food and excellent customer service. It’s found in one of the most accessible locations in the city. You occasionally post promos on your doors in an attempt to attract new customers. But still, why are there a lot of empty tables during lunch and dinner time?

There are literally hundreds of thousands of websites of lawyers and law firms trying to get the interest of potential clients. With so much competition on the Internet, a law firm’s website only has a few seconds to engage site visitors. According to the “2013 Law Firm Website Conversion Study,” which was commissioned by LexisNexis […]

If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of the basic aspects of online marketing, but it’s also one of the most important, if not the most. What do you want your customers to […]

In the traditional marketing age, flyers, brochures, billboard and coupons used to be the most popular means of promoting a product or a business. However, since the birth of the Internet and other technologies, these methods were eclipsed by digital marketing. With the rapid growth of people using the internet and the change in their […]

Developing a dynamic and cohesive marketing strategy has become essential for businesses that want to profit in today’s competitive marketplace. While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful, their customers are increasingly turning to the Internet to inform their purchase decisions. Whether you control all […]