When it comes to web design, many small business owners place too much attention on what their website looks like, rather than how the website actually performs. While it is true that a beautiful website will help attract customers, a website that doesn’t work will not convert those visitors into customers. Having a good website is obviously important, but it does need to be functional too.
Fortunately, working with a professional web design company in Houston, such as Digital Sales Development, can help you create a website that is both beautiful and functional. More importantly, they can design a website that can contribute to your website’s SEO efforts. Yes, proper web design can help your website rank better! Here are a few tips you should keep in mind to help you design or redesign your website:
Prioritize Mobile Responsive Design
Mobile devices are rapidly becoming the primary device consumers use to browse and search the Internet. As such, a mobile responsive website is a must-have for businesses. Unlike having a regular website and a normal website, a mobile responsive site uses only one URL, allowing you to reap the full benefits of SEO instead of splitting gains in half between two sites. If you want to have a mobile-friendly website, contact a company that offers web design in melbourne (or a designer more local to you) and see what help they can offer!
Create Simple and User-Friendly Navigation
Have you ever felt the frustration of trying to look for something but there was too much clutter in the way? Many web users feel that same frustration when websites are difficult to navigate, making it difficult for users to find the information they are looking for. In many cases, that frustration forces visitors to leave your website and check out a competitor’s site, increasing your bounce rate and lowering your search ranking. If you’re working with a company like Plenty of Pixels, tell them that you want to make the website super simple and user-friendly. It’s always good to give as much detail to your web designers as possible!
Minimize the Use of URL Redirects
The use of 301 redirects is a standard SEO-friendly practice that tells search engines that a particular page has been permanently moved to a new location. Unfortunately, too many redirects cause website loading speeds to bog down due to extra network trips to verify data. Don’t forget that load speed is a ranking factor Google’s algorithm uses. Slower load speeds lead to lower rankings. Avoiding being held back in the rankings is of course something that you’ll want to prioritize – those wanting to rank more highly in China and optimize their websites for internet users there may want to get advice specific to the baidu search engine. Slower load speeds also lead to higher bounce rates, giving your website a double whammy you definitely want to avoid.
When it comes to Internet marketing, web design and SEO go hand-in-hand with each other. Designing your website to be SEO-friendly allows you to maximize the benefits of SEO, helping you in the long run. In addition to SEO, it’s also important to promote your business in other ways to make sure more people visit your website. Marketing is very important, so businesses do need to constantly engage in marketing to make their business more successful. However, as a small business, it can be difficult to find time to constantly market your company. That’s why some smaller financial businesses have recently been benefiting from marketing automation. This can save the business time, whilst also ensuring that their marketing campaigns go out when they want them to. Marketing can bring more people to the website, so make sure the website looks good and performs well.
11 Ways to Boost Page Load Time, searchenginejournal.com
The basics of search engine friendly design & development, moz.com