We often see sci-fi protagonists having a conversation with a computer. It’s commonly used in beloved pop culture like Star Trek or between the Marvel Cinematic Universe’s Tony Stark and Jarvis. While we may think of conversing with a computer is fictional, the fact is that its already happening today.
According to research, voice search has become one of the fastest growing types of searches thanks to the advances and improvements made to Google Now, Siri, and Cortana. In fact, 55% of teens and 41% of adults use voice search on a daily basis.
There is no doubting that SEO should be used by all companies. But this is also evolving. Eventually, businesses conducting SEO will need to change their strategies to take advantage of voice search as it becomes more and more popular and commonly used. Such changes that you and your SEO company in Houston may include:
Focusing on Long Tail Keywords
Most keywords today look like “retail store Houston” because typing allows us to truncate our search queries. Voice search, however, usually requires us to speak in full sentences; e.g. “What’s the weather forecast today?”
When conducting keyword research and optimizing your content, be sure to start including long tail keywords in your plans. This will allow you to start getting hits on the longer search queries voice search provides.
Optimize Your FAQ Section
Savvy researchers may have noticed that many voice searches are made in a form of a question. Use this to your advantage! Creating a FAQ page that answers the basic “Who, What, Where, When, Why, and How” of your business is a great way to get noticed by search engines, as well as establish a good relationship with prospective customers.
Make Content Conversational
As search becomes more and more conversational by nature, it’s vital that your content is written in a slightly more conversational tone. Don’t forget that Google is modifying their search engines to accommodate the rise of voice search, meaning there will be a time when search engines will look for a conversational answer to a conversational question.
Although it is unlikely that voice search will become the primary way to conduct online searches any time soon, the fact that its usage rate is growing is undeniable. Working with an SEO expert, like Digital Sales Development, should give you the necessary insight to adjust your current SEO strategy to maximize your returns in the present, while also preparing for the inevitable future of search.
How Voice Search Will Forever Change SEO, searchenginejournal.com
The future of voice-related SEO for local business, searchengineland.com