In the wild, wild west of brand marketing, it pays to have a sound strategy to wrangle up customers and have them eating out of your hand. The city being a pretty large place, and with plenty of brand optimization specialists in Houston, TX, you may be exposed to different action plans that could befuddle you. Online marketer Tina Courtney-Brown shares some useful insights in her article on the Before It’s News website about becoming a champion in this fierce contest.
Make a plan and stick to it
Creating a plan and seeing it through to the end is everyone’s responsibility. Of course, any of the content marketing professionals in Houston, TX could be consulted for assistance, like Digital Sales Development, with whom you can initially set up a consultation free-of-charge.
“You need to invest the time and thinking prowess to conjure up a comprehensive content marketing strategy. Include, at a bare minimum, the following categories:
- Brand attributes that you most wish to communicate.
- Content marketing types and channels
- Researched keywords that are critical to include.”
Get your Target Audience’s Attention
Make sure your content is both creative and interesting. Don’t forget to add a method of engagement, so people can provide feedback. This will turn into leads, which may turn into sales.
“Pay attention to comments and posts related to your brand, and if a visitor starts a relevant conversation, join the fun. If you aren’t connecting with your demographic, your content marketing tactics are just plain not working.”
Avoid the Hard Sell
Gone are the days of the traveling circus and snake oil salesman. Customers don’t want to be coerced into buying…they want to decide for themselves. Entertaining them won’t hurt either. If you don’t make a sale, at least you’ll make a friend and a potential follower. If you have to attend any events, you want your branding to be on point, this may include subtle-ish branding by wearing custom t shirts related to your business around the venue, despite the fact that it is right there in front of people’s eyes, it just looks professional and ‘normal’ for a networking/business event, it can get people talking.
“Content marketing is never, ever about straightforward selling. That is, it never should be, and any related attempts will fall flat. Readers don’t want you to manipulate them, but to educate them.”
Evaluate your Strategy
Did your plan succeed or fail? What was done best? What could be improved? These questions will help you determine whether to continue following the current plan, or re-formulate it. Remember, behind every successful campaign is a solid plan of action, which comes from perseverance and vision.
(Article Excerpt and Image from This is Why Your Content Marketing Efforts Aren’t Working, http://beforeitsnews.com/)